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Analytic Techniques for Business Specialization

2.5 小时
中级

In this Specialization, you’ll learn to frame business challenges as …

您将学到什么
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
-39%

Applying Data Analytics in Marketing

8.5 小时
中级

This course introduces students to the science of business analytics …

您将学到什么
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Survey analysis to Gain Marketing Insights

18.8 小时
所有级别

How do consumers see your brand relative to your competitors? …

您将学到什么
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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